One of the best ways to secure business is to become an expert in a specific type of property, but are you taking on risks when you add a level of expertise? In this episode Andy is joined by returning guest, and attorney George Michak to discuss how expertise can be a double edged sword, and how to wield it.
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Global Auction Guide
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Understanding auction law is more than just having a license to practice. When it comes to a topic like jurisdiction of venue, knowing landmines to avoid could save your company time and money. In this episode Andy is joined by returning guest George Michak to discuss the simple steps that can make all the difference.
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Breaker Boys by David Fleming
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Global Auction Guide
Mailing promotional materials can be a costly enterprise, but there are ways to target a location for a more affordable approach. For this episode Andy welcomes his brother Michael on to the show to discuss the US Post Office’s own program, Every Door Direct Mail. Outlining the requirements they also take some time to weigh the pros and cons.
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The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Real estate investment can be an intimidating topic, but not when you make small educated risks. For this episode Andy sits down with Whitney Nicely, a young woman who has taken her knowledge as an auctioneer to make some wise investments that are returning excellent dividends.
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The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Understanding auction law is more than just having a license to practice. When it comes to a topic like absolute auctions, knowing landmines to avoid could save your company many hassels. In this episode Andy is joined by returning guest Mike Brandly to discuss the in’s and out’s of an absolute auction and finding success with this auction type.
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Episode Sponsor
Global Auction Guide
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
With the popularity of shows like Serial and This American Life, a major podcast renaissance is happening right now. But why is it happening and how can you benefit? For this episode, Andy sits down with John Lee Dumas, host of the blockbuster business podcast, Entrepreneur on Fire, to breakdown why podcasts are so popular and what you need to get started.
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Global Auction Guide
Episode Links
Entrepreneur on Fire
Free Podcasting Course
Model House Show by Shawn Stevenson
The Freedom Journal
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Every year as time winds down small business owners have to consider some strategic financial planning. Knowing your way around capital spending, deductions and retirement planning can be complicated and frustrating. For this episode Andy welcomes back Erik Doerr, CPA to discuss many considerations small business owners and operators need to consider.
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Global Auction Guide
Episode Links
Erik R. Doerr, CPA on LinkedIn
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Understanding auction law is more than just having a license to practice. When it comes to a topic like buyer’s premium, knowing landmines to avoid could save your company many hassels. In this episode Andy is joined by attorney George Michak to discuss the in’s and out’s and legal issues that can come up when implementing a buyer’s premium.
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Global Auction Guide
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A Frolic of his Own by William Gaddis
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Video marketing is everywhere today, but don’t think you need deep pockets to get started. In this episode Andy sits down with Bobby D. Ehlert as he walks through his video equipment and how shockingly affordable it is to join the party. From cameras to accessories to video editing services, they cover it all.
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Global Auction Guide
Episode Links
Episode 92 on YouTube
GoPro Accessory Pack
Wasabi Power Battery
GoPro Hero4 Silver
Gorrilla Pod
Microphone Stand Camera Adapter
Lense Cover
GoPro 35mm Microphone Adapter
External Power Pack
GoPro eBook
Project GoPro
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Have you ever been summarizing what your business does when you suddenly realize you’re rambling and the person you are talking to has glazed over? The importance of an effective elevator speech is no secret, but how do you create one? For this episode Andy welcomes back Tim Luke to discuss an exercise to help you effectively communicate called the message map.
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Global Auction Guide
Episode Links
Register for the NAA Designation Academy
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Any auctioneer worth his or her salt has considered taking a crack at real estate. It’s a big money niche but it takes hard work to build a successful business. For this episode Andy is joined by Jason Winter to discuss getting started in real estate auctions. They cover some great lead tactics to give your start up a boost.
Real Estate Auction Start Up Tips:
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Global Auction Guide
Book Recommendations
Strengths Finder 2.0 by Tom Rath
Never Eat Alone by Keith Ferrazzi
Winning Every Day by Lou Holtz
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Legal action is a serious, but once it is in process it is already too late. Today Andy is joined by returning guest Mike Brandly to discuss where auction lawsuits come from. Mike presents his top 5 reasons auction professionals get sued, and how all 5 can be easily avoided.
Top 5
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Global Auction Guide
Online Auction Solutions
Episode Links
Blink by Malcolm Gladwell
Outliers by Malcolm Gladwell
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Business success is often determined by the team you surround yourself with. On today’s episode Andy is joined by Omar Zehom, host of the hugely popular podcast the $100MBA. As a world-class business educator and entrepreneur, Omar shares his best tips for building a great team.
Key Hiring Tips:
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Episode Links
$100MBA
Book Recommendations
Anyone Can do it by Sahar Hashemi
The War of Art by Steven Pressfield
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Staffing needs for a small business can be the toughest challenge for entrepreneurs. Today we sit down with Bobby D. Elhert, and Jo Towns to discuss the benefits of virtual assistants. What are some tips and trick to finding a great VA? How can you get the most out of your future VA? We tackle these questions and more in this episode.
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Global Auction Guide
Online Auction Solutions
Book Recommendations:
4-hour Work Week by Tim Ferris
Getting Things Done by David Allen
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Knowing your target audience is key to a successful marketing campaign, but do you have a list of your very best clients/bidders? In a continuing Facebook marketing conversation with John Schultz, we explore building VIP lists and how to leverage them with the power of look-alike audiences.
Highlights
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John’s Book Recommendation
Words that sell
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
From pilots to surgeons checklists are used to standardize important tasks done by professionals around the world, so why are we so hesitant to use them. For this episode Darron Meares returns to discuss how checklists can make your business run smoother. This episode was recorded live at the 2015 National Auctioneers Association Conference and Show in Addison, Texas on Wednesday, July 15.
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Global Auction Guide
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Episode Links
Checklist Manifesto
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Auction professionals are not generally pictured sitting at a desk in an office day after day. Since they are often on the move, their work moves with them. For this episode we are joined by John Schultz to discuss working in a very mobile business. What dangers come with keeping your office in your bag? What apps will help you be more efficient? All this and more is discussed in this special episode recorded live at the 2015 National Auctioneers Association Conference and Show in Addison, Texas on Wednesday, July 15.
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Global Auction Guide
Online Auction Solutions
Episode Links
Cloak
1Password
Dropbox
Box
Google Drive
Echosign
Docusign
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Truth in advertising is a phrase often thrown around, but it is very easy to omit details in the process of marketing. For this episode Ryan George, owner of Biplane Productions, joins us to how full disclosure can add your credibility, and lead buyers trust your company for years to come.
Key Takeaways
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Global Auction Guide
Ryan’s book recommendation
Love Does by Bob Goff
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
A major mystery of our age is Google’s search algorithm. This constantly moving target is the key to a great page rank. For this episode we are joined by Rob Weiman to breakdown search engine optimization and what tricks business owners can use that won’t penalize them in Google’s eyes.
Key Takeaways
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Today’s Sponsor
Global Auction Guide
Episode Links
Searchmetrics Report
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
When the hammer falls the fun begins when it comes to shipping. For this episode we welcome back Peter Gehres of Belhorn Auctions to discuss the logistics of shipping and some of the key decisions business owners must make.
Key Takeaways
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Today’s Sponsor
Global Auction Guide
Peter’s Book Recommendation
Whatever Happened to the Metric System?
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Understanding auction law is more than just having a licence to practice. 49 out of 50 states have adopted UCC 2-328 as law and those 254 words generate a great deal of discussion and even disagreement amongst auction professionals. In this episode we are joined by Mike Brandly, auctioneer and Legal Education Instructor, to break down the 4 sections of UCC 2-328 and how the it can affect your business.
The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Throwing money at marketing challenges may seem like a great place to start, but it does little good if the copy and the headline doesn’t grab anyone’s attention. For this episode, Robert Mayo, professional auctioneer and writing/marketing enthusiast, joins me to discuss the topic of headlines and copywriting. Sharing his secrets, Robert discusses some great techniques to improve the impact of the written word for your next campaign.
3 Steps to Greater Headline Impact!
Step 1: Consider your asset: create a demographic profile
Step 2: Put yourself into the position of that person
Step 3: Focus 80% of your time on the headline
Robert’s Book Recommendation
Tested Advertising Methods by John Caples
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
April marks the start of the Auctioneer Triple Crown. To breakdown his approach to competition we welcome back Peter Gehres the reigning Ohio Auctioneer Champion. A champion isn’t built overnight, and we explore methods and techniques which can serve any competitor well.
The 5 keys to remember with entering a bid calling contest
Peter’s Book Recommendation
The Autobiography of G.K. Chesterton
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Effective direct mail advertising doesn’t start with the design, but the mailing list. By turning a magnifying glass on mailing list practices it is much easier to understand common mistakes. For this episode Ryan George, owner of Biplane Productions, joins us to discuss where in-house mailing lists can fall short. Sharing his vast experience he breaks down the 4 most common mistakes all companies need to remedy.
Key Takeaways
4 Mailing List Mistakes:
Ryan’s book recommendation
Your Marketing Sucks by Mark Stevens
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Competition can sharpen our skills raise the quality of those who choose to participate. It is no different for auctioneers. For this episode we sit down with 2010 Women’s Division International Auctioneer Champion, Kristine Fladeboe-Duininck. She shares her thoughts on the competition and the importance of being genuine in all that you do.
Key Takeaways
Kristine’s book recommendation
Good to Great in God’s Eyes by Chip Ingram
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.