Effective direct mail advertising doesn’t start with the design, but the mailing list. By turning a magnifying glass on mailing list practices it is much easier to understand common mistakes. For this episode Ryan George, owner of Biplane Productions, joins us to discuss where in-house mailing lists can fall short. Sharing his vast experience he breaks down the 4 most common mistakes all companies need to remedy.
Key Takeaways
4 Mailing List Mistakes:
Ryan’s book recommendation
Your Marketing Sucks by Mark Stevens
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Competition can sharpen our skills raise the quality of those who choose to participate. It is no different for auctioneers. For this episode we sit down with 2010 Women’s Division International Auctioneer Champion, Kristine Fladeboe-Duininck. She shares her thoughts on the competition and the importance of being genuine in all that you do.
Key Takeaways
Kristine’s book recommendation
Good to Great in God’s Eyes by Chip Ingram
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Starting a business can be confusing and sometimes costly process. Often advice given is from a "friend" who heard about a tax loophole or some quick way to set up a business. For this episode Erik R, Doerr, CPA, tax manager and consultant specializing in family owned and private equity owned companies, joins us to discuss the basics of starting a business. From time allocation to the brand awareness we discuss a few pitfalls to be avoided to set the stage for a successful startup.
Key Takeaways
Erik’s book recommendation
Never Eat Alone by Keith Ferrazzi
Reach out to Erik for more information:
Erik R. Doerr, CPA on Linkedin
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
Online marketplaces play a key role in the auction industry. When two well known players reach an agreement to share item postings we sit up and take notice. For this auctions in the news episode we welcome back Russ Hilk, a founder of Wavebid, to discuss the recent agreement made between Proxibid and major online retailer EBay.
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
When I am asked what the buzz word of the moment is right now it is "insights." Understanding who your customer is has always been important, but the tools for measuring have never been as accessible as they are now. For this episode John Schultz, 20 year auction industry veteran and Chief Marketing and Technology Officer for Grafe Auction, joins us to discuss the topic of insights! Sharing his secrets, John discusses his transition away from newspaper ads and how he didn’t dip his toe, but dove into the deep end of facebook ads.
Key Takeaways
John’s book recommendation
Tested Advertising Methods by John Caples
The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.