Auction professionals are not generally pictured sitting at a desk in an office day after day. Since they are often on the move, their work moves with them. For this episode we are joined by John Schultz to discuss working in a very mobile business. What dangers come with keeping your office in your bag? What apps will help you be more efficient? All this and more is discussed in this special episode recorded live at the 2015 National Auctioneers Association Conference and Show in Addison, Texas on Wednesday, July 15.

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Today’s Sponsors
Global Auction Guide
Online Auction Solutions

Episode Links
Cloak
1Password
Dropbox
Box
Google Drive
Echosign
Docusign

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.

Final competition in the triple crown of auctioneering was held at the 2015 National Auctioneers Association Conference and Show in Addison, Texas. As in years past, 1 woman and 1 man were crowned champions and this episode shares the results. Along with a special segment on how to ace the interview portion of the competition, we get to hear direct from the stage as the winners are announced.

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Today’s Sponsor
Global Auction Guide

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.

Truth in advertising is a phrase often thrown around, but it is very easy to omit details in the process of marketing. For this episode Ryan George, owner of Biplane Productions, joins us to how full disclosure can add your credibility, and lead buyers trust your company for years to come.

Key Takeaways

1. Truth in advertising and how hiding features may not be respecting our buyers time and interest
2. How honest over-sharing of photos and descriptions that gives auction companies more credibility
3. How “As is, where is” may be something auctioneers hide behind, it also creates a stigma that we need to combat

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Today’s Sponsors
Global Auction Guide

Ryan’s book recommendation
Love Does by Bob Goff

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.

A major mystery of our age is Google’s search algorithm. This constantly moving target is the key to a great page rank. For this episode we are joined by Rob Weiman to breakdown search engine optimization and what tricks business owners can use that won’t penalize them in Google’s eyes.

Key Takeaways

1. Some of the important factors that go into a great pagerank in Google and how there is not a silver bullet to get to the top, in fact you can be blackballed by using gimmicks and tricks that game the system.
2. How consistently helping people and providing content  is clearly more effective
3. The first 3 items to consider when starting your site
   1. Directory of Mozilla to get relevant links
   2. Build in relevant text on your sites
   3. Social Media signals

Subscribe on iTunes | Stitcher

Today’s Sponsor
Global Auction Guide

Episode Links
Searchmetrics Report

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.